Amazon have come up with a scheme, well two schemes actually, to both help indie book stores and also Amazon, Seems a win win eh? Well not everyone sees it in that light – See below…….
Before I go any further with this I have decided to paste a comment that Rich Adin posted upon reading my thoughts on this one. I will leave my original post as it was, but I think that what Rich had to say is sadly all too true…. So here are his thoughts on this idea:-
I do not see how anyone can call this a win-win proposition. It is more like a win-lose — win for Amazon, lose for booksellers. Kindles provide direct access to Amazon. How long will it be before people who buy their Kindles at the local bookstore simply stop going to the bookstore because accessing Amazon via the Kindle is easier? Also, the time span for revenue “sharing” is limited, not in perpetuity.
Basically what Amazon is doing is going through the backdoor to get people to go browse the local bookstore and use it as a catalog showroom, then order the book directly from Amazon. If I were an indie bookseller, I’d decline this invitation to suicide.
In this one, the deal is simple, you as owner of an indie book store can buy a load of Kindles (any sort) with a 6% discount on the normal retail price.
Then any ebooks purchased by the registered owner of that Kindle in the following two years will result in a 10% commission to you as owner of the store.
You will also be able to purchase any Amazon-made Kindle Accessories with a 35% discount.
And last, but by no means least, if you find that no one wants to buy any Kindles from your store, you may return them all to Amazon within 6 months, get your money back with no questions asked.
However, you may only sell the Kindles and their accessories in your physical store, no online selling allowed.
General retailer Program: