In an ad that will shortly be seen all over the world, Samsung, far from lying back and accepting their various lost legal fights with Apple, are fighting back with a remarkably unKorean bit of humour, which I simply had to share with you all.

My position on the battles between Apple and Samsung is rather more of a somewhat bemused observer rather than a supporter of one or the other party in all those rather silly law cases they seem determined to wage against each other.

Anyhow, here it is in all its glory… enjoy it.

Lots of obvious and less obvious digs at Apple in this ad, no?  At any event, a very cheeky and funny dig at the holy iPhone 5.

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Any thoughts on this way of advertising your product, I mean comparing your competitors product unfavourably with yours.