Pottermore – the website that sells all the Harry Potter ebooks has developed a couple of marketing strategies that are completely new in the ebook world,and that appear to be working very well.
These strategies are also working very well for us the consumers, and also for the main distributors of ebooks (Sony, Amazon, Barnes & Noble and Kobo). Win – win all round thus.
There are really two new strategies they have put into place, the first is possible owing to the extraordinarily strong position of the Harry Potter Franchise in the marketplace and probably wouldn’t happen for a lesser product.
What they have done is to make deals with the big ebook distributors in which the Harry Potter ebooks are offered on the online ebook stores of those companies, but they do not actually sell them to you, you are instead sent to the Pottermore website and buy the ebooks there, and presumably the referrers get a sort of finders commission on all Harry Potter ebooks sold via their online stores.
This is how it works.
You go to the Nook, Sony, Kobo or Kindle site and select a Harry Potter title. After selected, a pop-up appears, which reads:
You are on your way to enjoying your Harry Potter ebook by purchasing it through the Pottermore website.
You’ll be taken to Pottermore.com and asked to sign in or create a new account. Once you do, you’ll immediately get access to this book, and other exclusive writings from J.K. Rowling.
A bit around the houses……